Everybody likes to have a good laugh, right? Look at sites that are/were popular, like reddit, icanhascheezburger, and funnyjunk; all examples of places were a lot of funny stuff goes down (even if on reddit, it is often unintentional). Few things are as straight-up funny as comics are on the internet, though. VG Cats, Ctrl+Alt+Del, and Penny Arcade for the gamers out there; Explosm/Cyanide and Happiness for the rest of ya!
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Smaller sites are often forgotten about on the internet, as we all know. Comics that are not as instantly successful or popular as the ones I mentioned above usually float in some sort of limbo. They are very under-appreciated, but there is one thing we can do to help out those out there who do not get enough good word solely on their work: spread the word!